Lux Natural Hair
March 2017 • Freelance Project for Lux Natural Hair
Objective: Redesign the site and navigation to increase the visibility of products and to make it easier for users to navigate.
Tools: Adobe Photoshop & Shopify
Visit live site: https://www.luxnaturalhair.com/
The preexisting logo and product line aided in identifying a color scheme, typography, and layout for the site.
Sticking with the brand identity, a minimalist design approach was used to add product placement to the homepage. A carousel, an index of product types, and featured products were added to increase product visibility.
The navigation menu is now simple and easy to use for the consumer. Category items are clearly labeled and easy to understand.